Presents research about gender and helps students think critically about the differences between research findings and gender stereotypes.

 

This text examines the biology and social context in which women and men express gendered behaviors. Defining gender as the behaviors and attitudes that relate to (but are not entirely congruent with) biological sex, the book focuses on research and scholarship to provide the material for a critical review and an overall picture of gender from a psychological perspective. To highlight how research findings can relate to people’s lives, the book supplements the review of scholarly research with personal, narrative accounts of gender-relevant aspects of people's lives.  To emphasize the cross-cultural perspective of gender, the book including a section on diversity in most chapters but also weaves diversity issues throughout the text. The personal narrative and diversity highlights help to balance the research-based scholarship with the personal experience of gender.

For over 20 years, Brannon and Feist's HEALTH PSYCHOLOGY: AN INTRODUCTION TO BEHAVIOR AND HEALTH has remained a leader in the field of health psychology for its scholarship, strong and current research base, and balanced coverage of the cognitive, behavioral, and biological approaches to health psychology. Accessible and appealing to a wide-ranging student audience--including non-majors--this reader-friendly text has enjoyed enduring success. Instructors and students alike will appreciate the concise writing style and visual program in this classic approach to the teaching and learning of health psychology. Now extensively updated to reflect the latest developments in the field, the new Seventh Edition features a stronger emphasis on diversity, additional information on complementary and alternative medicine, coverage of the latest research and cutting-edge technology, and new real-world examples selected for their interest and relevance to today's students.

This comprehensive text provides students with the tools to bridge the gap between ambiguous signs and actionable decisions. Designed to make forecasting techniques accessible, Fashion Forecasting not only explains information gathering, but also the process of organizing and analyzing the information for presenting and implementing the forecast. Completely updated with full-color illustrations, the 3rd Edition features the most up-to-date information on current fashion forecasting practices, including the use of the Internet, Trade Shows, Fashion Weeks, and Regional Centers. It will also give the reader an opportunity to rehearse these best practices through case studies and forecasting activities.