In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant–better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.

With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.

This book was converted from its physical edition to the digital format by a community of volunteers. You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

The Crowd: Study of the popular mind written by legendary author Gustave Le Bon is widely considered to be one of the greatest books of all time. This great classic will surely attract a whole new generation of readers. For many, The Crowd: Study of the popular mind is required reading for various courses and curriculums. And for others who simply enjoy reading timeless pieces of classic literature, this gem by Gustave Le Bon is highly recommended. Published by Classic Books International and beautifully produced, The Crowd: Study of the popular mind would make an ideal gift and it should be a part of everyone's personal library.